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Our Commitment to
Privacy
Our Privacy Policy was
developed as an extension of our commitment to combine the highest-quality
products and services with the highest level of integrity in dealing with
our customers and partners. The Policy is designed to assist you in
understanding how we collect, use and safeguard the personal information you
provide to us and to assist you in making informed decisions when using our
site and our products and services. This statement will be continuously
assessed against new technologies, business practices and our customers'
needs.
What
Information Do We Collect?
When you visit our Web site you may provide
us with two types of information: personal information you knowingly choose
to disclose that is collected on an individual basis and Web site use
information collected on an aggregate basis as you and others browse our Web
site.
1. Personal
Information You Choose to Provide
Personal and Credit
Card Information
If you choose to
purchase products or services from us or if you request information, access
on-line training, or subscribe to our newsletter, you may need to give
personal information and authorization to obtain information from various
credit services. For example, you may need to provide the following
information:
Email Information
In addition to
providing the foregoing information, if you choose to correspond further
with us through email, we may retain the content of your email messages
together with your email address and our responses. We provide the same
protections for these electronic communications that we employ in the
maintenance of information received by mail and telephone.
2. Web Site
Use Information
Similar to other
commercial Web sites, our Web site utilizes a standard technology called
“cookies” (see explanation below, “What Are Cookies?”) and Web server logs
to collect information about how our Web site is used. Information gathered
through cookies and Web server logs may include the date and time of visits,
the pages viewed, time spent at our Web site, and the Web sites visited just
before and just after our Web site. This information is collected on an
aggregate basis. None of this information is associated with you as an
individual.
How Do We Use the
Information That You Provide to Us?
Broadly speaking, we
use personal information for purposes of administering our business
activities, providing customer service and making available other products
and services to our customers and prospective customers. Occasionally, we
may also use the information we collect to notify you about important
changes to our Web site, new services and special offers we think you will
find valuable. The lists used to send you product and service offers are
developed and managed under our traditional corporate standards designed to
safeguard the security and privacy of our customers’ personal information.
As a customer, you will be given the opportunity, at least once annually, to
notify us of your desire not to receive these offers.
What Are
Cookies? Cookies are a
feature of Web browser software that allows Web servers to recognize the
computer used to access a Web site. Cookies are small pieces of data that
are stored by a user’s Web browser on the user’s hard drive. Cookies can
remember what information a user accesses on one Web page to simplify
subsequent interactions with that Web site by the same user or to use the
information to streamline the user’s transactions on related Web pages. This
makes it easier for a user to move from Web page to Web page and to complete
commercial transactions over the Internet. Cookies should make your online
experience easier and more personalized.
How Do We Use
Information We Collect from Cookies?
We use Web site browser
software tools such as cookies and Web server logs to gather information
about our Web site users’ browsing activities, in order to constantly
improve our Web site and better serve our customers. This information
assists us to design and arrange our Web pages in the most user-friendly
manner and to continually improve our Web site to better meet the needs of
our customers and prospective customers.
Cookies help us collect
important business and technical statistics. The information in the cookies
lets us trace the paths followed by users to our Web site as they move from
one page to another. Web server logs allow us to count how many people visit
our Web site and evaluate our Web site’s visitor capacity. We do not use
these technologies to capture your individual email address or any
personally identifying information about you although they do permit us to
send focused online banner advertisements or other such responses to you.
Sharing Information
with Affiliates
From time to time you
may notice offers from outside companies advertised on our Web site. We take
measures to select product or service providers that are responsible and
afford privacy protections to their customers. However, we cannot make any
representations about the practices and policies of these companies.
Sharing Information
with Strategic Partners
We may enter into
strategic marketing alliances or partnerships with third parties who may be
given access to personal information including your name, address, telephone
number and email for the purpose of providing you information regarding
products and services that we think will be of interest to you. In
connection with strategic marketing alliances or partnerships, we will
retain all ownership rights to the information, and we will not share
information regarding your social security number or other personal
financial data.
Notice of New
Services and Changes
Occasionally, we may
also use the information we collect to notify you about important
changes to our Web site, new services and special offers we think you will
find valuable. As our client, you will be given the opportunity to notify
us of your desire not to receive these offers by clicking on a response box
when you receive such an offer or by calling us at 802-496-5888.
How Do We
Secure Information Transmissions?
When you send
confidential personal credit card information to us on our Web site, a
secure server software which we have licensed encrypts all information you
input before it is sent to us. The information is scrambled en route and is
not decoded until we receive it as an e-mail.
Other email that you
may send to us may not be secure unless we advise you that security measures
will be in place prior to your transmitting the information. For that
reason, we ask that you do not send confidential information such as Social
Security or account numbers to us through an unsecured email.
How Do We Protect
Your Information?
Information Security.
Information you provide to us is maintained on our Local Area
Network and is not accessible over the internet.
Evaluation of
Information Protection Practices.
Periodically, our operations and business
practices are reviewed for compliance with corporate policies and procedures
governing the security, confidentiality and quality of our information.
Employee Access,
Training and Expectations. Our
corporate values, ethical standards, policies and practices are committed to
the protection of customer information. In general, our business practices
limit employee access to confidential information, and limit the use and
disclosure of such information to authorized persons, processes and
transactions.
How Can You
Access and Correct Your Information?
You may request access
to all your personally identifiable information that we collect online and
maintain in our database by calling us at 802-496-5888.
Do We Disclose
Information to Outside Parties?
We may provide
aggregate information about our customers, sales, Web site traffic patterns
and related Web site information to our affiliates or reputable third
parties, but this information will not include personally identifying data,
except as otherwise provided in this Privacy Policy.
What About Legally
Compelled Disclosure of Information?
We may disclose
information when legally compelled to do so, in other words, when we, in
good faith, believe that the law requires it or for the protection of our
legal rights.
What About Other Web
Sites Linked to Our Web Site?
We are not responsible
for the practices employed by Web sites linked to or from our Web site nor
the information or content contained therein. Often links to other Web sites
are provided solely as pointers to information on topics that may be useful
to the users of our Web site.
Please remember that
when you use a link to go from our Web site to another Web site, our Privacy
Policy is no longer in effect. Your browsing and interaction on any other
Web site, including Web sites which have a link on our Web site, is subject
to that Web site’s own rules and policies. Please read over those rules and
policies before proceeding.
Your Consent
By using our Web site
you consent to our collection and use of your personal information as
described in this Privacy Policy. If we change our privacy policies and
procedures, we will post those changes on our Web site to keep you aware of
what information we collect, how we use it and under what circumstances we
may disclose it.
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